Book Title: RMIT Strategic Management Case Studies

Authors: Tim O'Shannassy and Justin Pierce

Book Description: This collection of business strategy case studies have been written for RMIT MBA strategy courses. The case studies in this book reflect the approach in strategic management: the structure of the external environment (or PESTLE) analysis, the Porter five forces analysis, an appraisal of the company strategy and status of business units and functions, and a SWOT analysis that helps to facilitate synthesis of the case study situation. This sets the student up to craft recommendations on improving shareholder and stakeholder value. Think about the corporate level of the firm, the network level, the business level and the functional level. What can be improved? In the RMIT MBA strategy courses students attempt five recommendations.