Introduction

The essence of the case study approach in strategic management is the structure of the external environment (or PESTLE) analysis, the Porter five forces analysis, an appraisal of the company strategy and status of business units and functions, and a SWOT analysis that helps to facilitate synthesis of the case study situation. This then sets you up to craft recommendations on improving shareholder and stakeholder value. Think about the corporate level of the firm, the network level, the business level and the functional level. What can be improved? In our RMIT strategy courses we prefer students attempt five recommendations.