Disclaimer

RMIT Library staff have compiled this textbook in good faith, exercising all due care and attention.

No representation is made about the accuracy, completeness or suitability of the information in this publication for any particular purpose. The publisher assumes no responsibility for any damage or injury to persons or property arising out of the use of any materials, instructions, methods or ideas contained in the book. Readers should seek appropriate advice when applying the information to their specific needs.

Attributions

This textbook includes material adapted from third party works under Creative Commons licences. In the case of multiple downstream adaptations, links to original works are included within the attribution statement where possible.

Suggested citation

O’Shannassy, T., Pierce, J., Jasper, S., Hope, C., and Farah, M. 2023. RMIT Strategic Management Case Studies. RMIT Open Press, Melbourne, Australia.

Suggested attribution

“RMIT Strategic Management Case Studies” by Tim O’Shannassy, Justin Pierce, Stephen Jasper, Chris Hope and Mohamed Farah is licensed under an Attribution-NonCommercial-NoDerivs 4.0 International licence.

Authors

Tim O’Shannassy, Justin Pierce, Stephen Jasper, Chris Hope and Mohammed Farah

Editor-in-Chief

Tim O’Shannassy

Reviewers

The editors thank the following reviewer for his feedback on this book:

Dr Ying Zhou, Senior Learning & Teaching Specialist, College of Business and Law, RMIT

Copyright

This book is provided under an Attribution-NonCommercial-NoDerivs 4.0 International licence except where otherwise noted.
The RMIT University Logo and cover design are ‘all rights reserved’.

Third-party materials

Where third-party materials are included in this book, we have made all reasonable efforts to:

• clearly label material where the copyright is owned by a third party; and
• ensure that the copyright owner has consented to this material being presented in this textbook.

You should ensure that the copyright owners have given permission before reusing these materials.

External links

This textbook may include links to third-party websites that contain copyright protected material. Your access to these sites will be covered by terms between you and the other operator/owner of the site. We are not responsible for any of the content, including links found on the site. Read and abide by the external websites’ terms of use.

Published by

RMIT University Library via RMIT Open Press.

Credits

This open textbook was created by staff of the RMIT Graduate School of Business and Law with the assistance of RMIT Library staff.

Cover design

Cover Image: ‘Emily McPherson Building, RMIT’ by Tim O’Shannassy.

Design: Jennifer Hurley.