1.3 A business problem: delays and dissatisfaction quiz transcript

Which steps do you think Yu should take to most effectively address the company’s problem?

A. Conducting a survey to gather customer feedback on the delays and reflecting on current marketing strategies.

B. Analysing the production process to identify what is causing the delay and implementing streamlined procedures.

C. Launching a promotional campaign to increase product sales and revenue and offering a discount for customers who leave a review.

The correct answer is B. Analysing production processes to identify the bottleneck and remove the issues causing the delay goes straight to the root of the problem and prevents it from reoccurring.

The answer is not A or C because they do not address the root cause of the problem. These steps might work temporarily, but in the long term the production delay issue will arise again. The most effective problem-solving process in this scenario involves addressing the cause of the problem, which is the issue within the production process. If this production problem is resolved, customers’ orders will not be delayed.