Transcript: Digital Marketing Assistant FAQs

What does WFH mean?

WFH stands for working from home. If an advertisement says you will be WFH, it means you will probably be working online.

What do PPC stand for?

PPC stands for ‘Pay-per-click’. It’s an important and common model of digital marketing which drives traffic to websites. If you’ve ever seen an influencer asking viewers to click on the ads on their content, it’s because of PPC! Basically, the advertiser pays a specific amount to the publisher every time a user clicks their ad and is taken to their website.

What does SEO stand for?

SEO stands for ‘search engine optimisation’, which is all about getting websites to show up on the first page of online search results. Most people use the results from the first page of a search and don’t bother looking at page 2, so optimising a website for search engines means more views. It involves checking multiple aspects of a website, such as researching the target audience, considering key words in the language, and updating images and links.

What are some examples of graphic design tools?

A few examples include Adobe Illustrator, Figma, and the free design tool Canva.


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